Want sustainable merch? Don't start with sustainable materials
ControversialOpinion. If you want to ensure your brand has sustainable merch, don't start with sustainable materials. Instead, begin with asking three simple questions: Who, What, How.
By beginning here, you and your team can come up with merchandise ideas that are truly built to last and loved by users.
At Bobbin Heads, we're working with brands to develop, design and manufacture merchandise that goes the distance. How can we help you?
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Step 1: Who is it for? Clearly identify your target audience. Who will the primary user be? Think about their day-to-day. Describe them as if you're speaking to your best friend.
Step 2: What problem does it solve? Clearly understand and state the WHY. How can it make their day brighter and be there at just the right moments to make things easier.
Step 3: How can it be designed to be the most useful? Imagine you have the opportunity to design a tote bag, keeping all its best design features and improving the areas that need attention. How would you design merch for your brand if you could start from the very beginning?
